In addition to Child Identification, we here at Ident-A-Kid are also concerned with your child’s physical and emotional well-being. Bullies can seriously disrupt a child’s emotional and psychological wellness. A good way to guard against these disruptions is to simply be aware that bullying is a serious problem and not just something to be cast aside as normal child behavior. Below is a good description of bullying, why kids bully, signs that your child is being bullied, and some advice to give your children about how to deal with bullies or avoid bullies provided by kidshealth.org.

What Is Bullying?

Most kids have been teased by a sibling or a friend at some point. And it's not usually harmful when done in a playful, friendly, and mutual way, and both kids find it funny. But when teasing becomes hurtful, unkind, and constant, it crosses the line into bullying and needs to stop.

Bullying is intentional tormenting in physical, verbal, or psychological ways. It can range from hitting, shoving, name-calling, threats, and mocking to extorting money and treasured possessions. Some kids bully by shunning others and spreading rumors about them. Others use email, chat rooms, instant messages, social networking websites, and text messages to taunt others or hurt their feelings.

It's important to take bullying seriously and not just brush it off as something that kids have to "tough out." The effects can be serious and affect kids' sense of self-worth and future relationships. In severe cases, bullying has contributed to tragedies, such as school shootings.

Why Do Kids Bully?

Kids bully for a variety of reasons. Sometimes they pick on kids because they need a victim — someone who seems emotionally or physically weaker, or just acts or appears different in some way — to feel more important, popular, or in control. Although some bullies are bigger or stronger than their victims, that's not always the case.

Sometimes kids torment others because that's the way they’ve been treated. They may think their behavior is normal because they come from families or other settings where everyone regularly gets angry, shouts, or calls names. Some popular TV shows even seem to promote meanness — people are "voted off," shunned, or ridiculed for their appearance or lack of talent.

Signs of Bullying

Unless your child tells you about bullying — or has visible bruises or injuries — it can be difficult to figure out if it's happening.

But there are some warning signs. You might notice your child acting differently or seeming anxious, or not eating, sleeping well, or doing the things that he or she usually enjoys. When kids seem moodier or more easily upset than usual, or when they start avoiding certain situations, like taking the bus to school, it may be because of a bully.

If you suspect bullying but your child is reluctant to open up, find opportunities to bring up the issue in a more roundabout way. For instance, you might see a situation on a TV show and use it as a conversation starter, asking "What do you think of this?" or "What do you think that person should have done?" This might lead to questions like: "Have you ever seen this happen?" or "Have you ever experienced this?" You might want to talk about any experiences you or another family member had at that age.

Let your child know that if he or she is being bullied — or sees it happening to someone else — it's important to talk to someone about it, whether it's you, another adult (a teacher, school counselor, or family friend), or a sibling.

Helping Kids

If your child tells you about a bully, focus on offering comfort and support, no matter how upset you are. Kids are often reluctant to tell adults about bullying. They feel embarrassed and ashamed that it's happening. They worry that their parents will be disappointed.

Sometimes kids feel like it's their own fault, that if they looked or acted differently it wouldn't be happening. Sometimes they're scared that if the bully finds out that they told, it will get worse. Others are worried that their parents won't believe them or do anything about it. Or kids worry that their parents will urge them to fight back when they're scared to.

Praise your child for being brave enough to talk about it. Remind your child that he or she isn't alone — a lot of people get bullied at some point. Emphasize that it's the bully who is behaving badly — not your child. Reassure your child that you will figure out what to do about it together.

Sometimes an older sibling or friend can help deal with the situation. It may help your daughter to hear how the older sister she idolizes was teased about her braces and how she dealt with it. An older sibling or friend may also be able to give you some perspective on what's happening at school, or wherever the bullying is happening, and help you figure out the best solution.

Take it seriously if your hear that the bullying will get worse if the bully finds out that your child told. Sometimes it's useful to approach the bully's parents. In other cases, teachers or counselors are the best ones to contact first. If you've tried those methods and still want to speak to the bullying child's parents, it's best to do so in a context where a school official, such as a counselor, can mediate.

Many states have bullying laws and policies. Find out about the laws in your community. In certain cases, if you have serious concerns about your child's safety, you may need to contact legal authorities.

Advice for Kids

The key to helping kids is providing strategies that deal with bullying on an everyday basis and also help restore their self-esteem and regain a sense of dignity.

It may be tempting to tell a kid to fight back. After all, you're angry that your child is suffering and maybe you were told to "stand up for yourself" when you were young. And you may worry that your child will continue to suffer at the hands of the bully.

But it's important to advise kids not to respond to bullying by fighting or bullying back. It can quickly escalate into violence, trouble, and someone getting injured. Instead, it's best to walk away from the situation, hang out with others, and tell an adult.

Here are some other strategies to discuss with kids that can help improve the situation and make them feel better:

Avoid the bully and use the buddy system. Use a different bathroom if a bully is nearby and don't go to your locker when there is nobody around. Make sure you have someone with you so that you're not alone with the bully. Buddy up with a friend on the bus, in the hallways, or at recess — wherever the bully is. Offer to do the same for a friend.

Hold the anger. It's natural to get upset by the bully, but that's what bullies thrive on. It makes them feel more powerful. Practice not reacting by crying or looking red or upset. It takes a lot of practice, but it's a useful skill for keeping off of a bully's radar. Sometimes kids find it useful to practice "cool down" strategies such as counting to 10, writing down their angry words, taking deep breaths or walking away. Sometimes the best thing to do is to teach kids to wear a "poker face" until they are clear of any danger (smiling or laughing may provoke the bully).

Act brave, walk away, and ignore the bully. Firmly and clearly tell the bully to stop, then walk away. Practice ways to ignore the hurtful remarks, like acting uninterested or texting someone on your cell phone. By ignoring the bully, you're showing that you don't care. Eventually, the bully will probably get bored with trying to bother you.

Tell an adult. Teachers, principals, parents, and lunchroom personnel at school can all help stop bullying.

Talk about it. Talk to someone you trust, such as a guidance counselor, teacher, sibling, or friend. They may offer some helpful suggestions, and even if they can't fix the situation, it may help you feel a little less alone.

Remove the incentives. If the bully is demanding your lunch money, start bringing your lunch. If he's trying to get your music player, don't bring it to school.

Reaching Out

At home you can lessen the impact of the bullying. Encourage your kids to get together with friends that help build their confidence. Help them meet other kids by joining clubs or sports programs. And find activities that can help a child feel confident and strong. Maybe it's a self-defense class like karate or a movement or other gym class.

And just remember: as upsetting as bullying can be for you and your family, lots of people and resources are available to help.

To learn more about child safety and bullying, visit kidshealth.org or http://kidshealth.org/parent/emotions/behavior/bullies.html#